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Urban Mobility Innovation Hub
Enabling scalable and frictionless end-to-end journeys throughout urban environments for everyone, everywhere.
Urban Mobility
Innovation Hub
A place to be inspired
The Urban Mobility Innovation Hub provides a place for the private and public sector to collaborate, learn, ideate and be inspired.
Workshops
Join an innovation session to co-create viable and proven solutions for the challenges you face in your city.
Demos
Experience our best-in-class technologies and innovations firsthand with transformational demos and displays.
Insights
Learn more about best practices for increasing ridership and reducing operational complexity.
Convenings
Leaders from the public and private sectors gather to debate, iterate and evolve the future of mobility while addressing challenges.
Key features
Accelerating smart mobility solutions
Our multi-faceted approach aims to move the urban mobility ecosystem forward.
Increase ridership
Learn how removing friction for riders navigating the urban environment drives increased satisfaction and uptake.
Drive efficiencies
Enable digital payment ecosystems to reduce costs and simplify operations.
Promote sustainability
Enable and encourage riders to choose no- and low-emission forms of transportation.
Redefine inclusion
Learn how evolving technologies can serve every rider’s needs.
Building for the future
Access new avenues — from in-vehicle payments to simplifying EV charging — that pave the way for a seamless and innovative tomorrow.
What makes us different
Empowering communities to move seamlessly, sustainably
Located in the heart of Amsterdam, our Urban Mobility Innovation Hub is designing frictionless rider journeys, reducing costs and optimizing payments across the urban mobility ecosystem.
Reimagining the future of urban mobility
Mastercard leverages over a decade of experience, deep subject matter expertise and best-practice sharing to foster structured innovation.
What to expect from your visit
Interact firsthand with Mastercard experts and our partners to learn about the latest urban mobility innovations to spark new ideas.
Pre-visit
Work with our team to define problem statements and objectives to optimize your time in Amsterdam
Field trip
Take a multi-modal journey around Amsterdam to experience frictionless urban mobility firsthand.
At the Hub
Interact with and join innovation sessions to workshop and prototype.
Post-visit
Work with us on next steps to make your vision a reality.
Explore other public sector solutions
We act as a partner and problem solver for governments across the globe.
Government revenue collections
We help governments transform the way they collect public revenues to create streamlined, intuitive and citizen-centric e-government services.
Mastercard supports governments through cooperative engagement, data-driven insights and tailored solutions to reach their goals, sustainably and transparently.
Tourism
Mastercard’s solutions help tourism stakeholders understand, attract, enhance and measure the traveler experience in their destinations.
We enable the public sector to help SMEs digitalize operations, manage payments and access capital, building secure, inclusive and sustainable economies.
Mastercard cybersecurity solutions help governments safeguard their platforms, digital transactions and ecosystem, providing protection against fraud and cyber crime.