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Tourism

Supporting destinations in their end-to-end journey towards a more sustainable, resilient and digital tourism ecosystem.

Tourism
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Understand and define

Gain a deeper understanding of your tourism sector to better understand tourism flows, traveler preferences and target inbound markets.

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Attract and scale

Identify, segment, inspire and attract target tourists with end-to-end marketing campaigns and loyalty programs that encourage return visits.

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Enhance and deliver

Build a sustainable and digital-first destination with a robust tourism ecosystem across payments, mobility and more.

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Measure and improve

Harness real-time data to measure and continuously improve the impact of your destination’s initiatives.

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What makes us different

Mastercard Tourism Insights provide us with trends, developments and consumer spend insights in the travel market. These data points are essential for taking qualified and data-driven strategic decisions and therefore streamline the efficiency of our activities.

Josef Říkovský Quality Director Prague City Tourism

Putting every destination on the map

Mastercard collaborates with tourism authorities around the world to create a more inclusive and sustainable tourism sector to meet the needs of all stakeholders.

Tourism Innovation Hub

With our partners, we are fostering innovation and co-creating solutions to transform the future of the tourism sector.

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Transforming the destinations of tomorrow

Mastercard helps destinations gain a deeper understanding of their tourism sector, target and attract tourists, elevate visitors’ experiences and measure the impact of tourism initiatives. 

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Product

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends, competitors’ offerings, and travelers’ behavior and preferences.

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Product

SpendingPulseTM Destinations

Answer key strategic questions with macro-travel indicators of tourism spend across all payment types.

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Data research and analysis

Analyze your destination's specific needs leveraging our unique data and insights.

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Priceless

Curate and distribute unique experiences to help attract targeted travelers.

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Marketing Managed Services

Maximize marketing ROI by implementing the right mix of marketing strategies and campaigns rooted in the needs of your target travelers.

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Loyalty Consulting

Improve visitor experience with end-to-end loyalty marketing solutions and personalized travel experiences across channels.

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Digitalization solutions

Digitally transform tourism with our suite of solutions, including SME digitalization, cybersecurity or card programs for tourists.

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Urban Mobility

Enhance the traveler's journey through a seamless transit ecosystem.

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Dynamic Yield

Transform simple visitor interactions into long-lasting, hyper-personalized relationships.

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Test & Learn

Optimize initiatives by analyzing the impact and effectiveness of campaigns, events, promotions, experiences and more.

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Product

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends, competitors’ offerings, and travelers’ behavior and preferences.

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Explore other public sector solutions

We act as a partner and problem solver for governments across the globe.

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Government Revenue Collections

We help governments transform the way they collect public revenues to create streamlined, intuitive and citizen-centric 
e-government services.

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Disbursements

We digitalize government-to-consumer disbursements to efficiently deliver payments and ensure a basic level of welfare for citizens in need.

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Procurement

We use payment technologies and data insights to help governments streamline their procurement process and deliver greater transparency to taxpayers.

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Urban Mobility

Mastercard solutions enable urban residents to move through cities efficiently, seamlessly and sustainably.

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Data Insights

Mastercard supports governments through cooperative engagement, data-driven insights and tailored solutions to reach their goals, sustainably and transparently.

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Small and medium enterprises

We enable the public sector to help SMEs digitalize operations, manage payments and access capital, building secure, inclusive and sustainable economies.

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Cybersecurity

Mastercard cybersecurity solutions help governments safeguard their platforms, digital transactions and ecosystem, providing protection against fraud and cybercrime.

Contact us

Together we can work towards a more sustainable, resilient and inclusive tourism industry.

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