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Case study

How Thai Airways is transforming its customer loyalty strategy

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Thai Airways partnered with Mastercard to help transform the airline’s long-running loyalty program, Royal Orchid Plus

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The Mastercard team is very attentive to details and knowledgeable…The more we work with the Mastercard team, the more we find that Royal Orchid Plus is a real gem for Thai Airways.

Kittiphong Sansomboon Vice president Customer experience, brand & marketing, Thai Airways