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Case study

Grupo Boticário

How Grupo Boticário optimizes regional marketing investments using business experimentation

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Grupo Boticário uses Test & Learn®’s patented algorithms and predictive analytics to measure its marketing investments and prioritize the efforts that generate the most results

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poster

It's really cool when we look at all of this from a numbers perspective and start making decisions based on data.

Victor Acquaviva Retail director Grupo Boticário