Case study

How a fintech increased account activations by 118%

Problem

A fintech partnered with Mastercard Performance Engine to optimize and grow its acquisition efforts and increase overall portfolio performance

A fintech in Latin America was particularly focused on financial inclusion for underserved populations, offering a platform for consumers to make withdrawals, transfers and payments online. They also enabled consumers to use a pre-paid card in-person. The fintech wanted to optimize and grow its acquisition efforts and increase the overall performance of its portfolio.

Results

The client leveraged Mastercard Performance Engine to:

Measure and optimize program performance:

Mastercard and the client created an agile, multidisciplinary team to analyze campaign and program performance metrics in near real-time.

Acquire new users:

Mastercard helped the client execute a 360-degree acquisition marketing strategy across multiple channels, including social media, paid advertising, out-of-home, and the client’s website with SEO optimization.

Activate new accounts:

Mastercard’s experts assessed the consumer conversion funnel to optimize the user experience and increase card activations once consumers opened new accounts.

Engage and retain customers:

Mastercard and the client implemented a customer relationship management strategy with 40 automated customer lifecycle rules and campaigns, which activated +20MM customer emails, push notifications and SMS messages for 500,000 active consumers.

Results

Mastercard Performance Engine helped the fintech drive increases in acquisition, portfolio monetization and engagement

The client’s new, user-centric acquisition strategy and multichannel marketing drove a significant lift in digital acquisition and portfolio monetization. Within one year, the client saw notable growth across new accounts:

115%

increase in account openings.

118%

increase in total accounts activated.

39%

increase in active customer base.

Additionally, user experience improvements and the new customer relationship strategy drove meaningful increases in organic acquisition and engagement.

119%

in organic conversion rates.

77%

of all account activations were from mobile, a 20% increase in one quarter.

25%

decrease in website bounce rate.