Case study

How a fintech acquired 10 million new customers in two years

10M

clients acquired in 2 years.

13%

reduction in acquisition cost.

28%

increase in spending per customer.

Problem

A fintech wanted to improve their consumer acquisition and engagement

A digital bank in Latin America wanted to increase revenue opportunities by improving consumer acquisition and engagement metrics.

The bank aimed to expand its range of services through the development of new lines of business and creation of an efficient and reliable business platform.

 

Approach

How the fintech drove account acquisition and activation with Mastercard Advisors

Mastercard deployed an end-to-end solution that focused on four key business objectives:

Account acquisition:

Defined and executed a robust market expansion plan, including an app for a new audience.

Account activation:

Evolved their customer service model to engage and retain more of the customer base.

Card portfolio management:

Leveraged insights from the Mastercard Intelligence Center platform to inform their card processing model and card performance management.

Continued growth:

Created an operational model for six segments of the client’s business, built sales tools and provided support with dedicated CRM, marketing, business and technology teams.

Results

Cost-effective consumer acquisition and increased spending with Mastercard Advisors

By leveraging Mastercard’s self-service analytics platforms, innovation expertise and consulting services, the client was able to reduce card processing and acquisition costs while rapidly gaining new customers.