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Course 2

Personalization & Targeting

This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started.
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Introduction to website personalization

An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.
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The opportunity cost associated with personalization

Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.
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The Roles & Structure of an Agile Personalization & Optimization Team

Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!
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Building a personalization framework designed to scale

A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.
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