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Course 3

Product Recommendations

This course breaks down the many intricacies of recommender systems and their use in surfacing relevant products throughout the sales funnel, with a focus on the many algorithms used to power them, filtering rules to control them, and general best practices.
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An introduction to product recommender systems

A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.
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Applying merchandising rules to product recommendations

Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.
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The essentials for choosing the right product recommendation strategy

Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.
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An Introduction to Affinity-Based Recommendations

Learn how to leverage user affinity data to make more effective personalized recommendations at scale.
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